East Africa’s Priscilla Zawedde (Azawi) and Nigeria’s Omah Lay are among four African artists selected to join the YouTube Black voices class of 2022.
Azawi recently released her album African Music, which debuted as the number one album on Apple Music. And quickly accumulated over 3 million views on YouTube in her brief career.
The #YouTubeBlackVoices Music Class of 2022 is a development program designed to directly support and mentor Black artists, songwriters, and producers worldwide. And is supported by the #YouTubeBlackVoices Fund. The inclusion of songwriters and producers in the 2022 class demonstrates Youtube’s ongoing and expanded efforts to support Black artists on the platform.
However, the class will be divided into two program streams, one for artists and one for songwriters and producers. With the goal of providing up-and-coming Black artists, songwriters, and producers with the resources they need to succeed on YouTube.
Additionally, participants in the class will each receive dedicated partner support, seed funding to invest in the development of their channels. And opportunities to participate in training and networking programs centered on production, fan engagement, and wellbeing.
As well, they will also have opportunities to expand their catalogs and collaborate with other global artists, songwriters, and producers. Who have been chosen to participate in the program over the next six months.
YouTube’s Head of Music, Sub-Saharan, Addy Awofisayo, comments on the program’s significance. “African music is taking the entire world by storm and the #YouTubeBlackVoices Fund is an opportunity to both celebrate and nurture African artistry and help songwriters, producers and artists share their craft with global audiences.”
Azawi, whose channel has over 3.8 million views, is best known for her hit song ‘Repeat it,’ which has 2.3 million views, Quinamo (1 million views), Slow dancing (800,000 views), and her most recent release ‘My Year,’ which has 700,000 views.