East Africans frequently overlook the significance of the fact that West African performers like Burna Boy and Wizkid pack out enormous stadiums in developed nations like the US and the UK. Following a disastrous performance in Texas, Tanzanian singer Zuchu vented her frustration on Instagram.
“As an artiste, nobody ever prepares you for moments like this. My show in Houston did not go as planned, but I thank whoever came through for me, I love you all. As I am crying and sobbing right now, this has given me anger to do more. Recently I even lost my energy to work hard. I am only human. I kept asking why I chose this career,” Zuchu wrote in a post.
But times like these give me answers, she continued. that a select few people are used as examples so that others will find it simple. How do people like Simba (Diamond) function? Yarabbi! Their stories do contain a lot of failures, so perhaps that is what led them to where they are. I ACKNOWLEDGE FAILURE AS PART OF MY SUCCESSFULNESS! Added she.
Videos of Zuchu and her dancers performing for an audience of empty chairs have surfaced. The performance was held indoors in what appears to be a conference room. Compared to what the Nigerian superstars fill, the space appears much smaller. The Tanzanian is by no means a household name because she is arguably the top female musician in Tanzania and one of the top five artists overall in the nation, including male artists.
It begs the issue of why she was unable to fill such a modest space and why up to this point, top East African performers like Diamond Platnumz, Harmonize, and Jose Chameleone have not risen to the challenge of planning larger gigs abroad. While Wizkid and Burna Boy are selling out the Madison Square Garden and StateFarm Arenas in the US and the O2 Arena in the UK for both acts, East Africans are still having trouble filling venues that can hold 1,000 people. East Africans are still unable to access venues with 20,000 or more people that are constantly occupied by West Africans.
The East African music industry must, therefore, learn from what the West African Afrobeats performers do well in order to advance.