Singer Kalifah Aganaga, born Saddat Mukiibi, reverses his support for the Uganda Communications Commission’s (UCC) directive that all TV gossip shows begin airing between 10 p.m. and 5 a.m.
When the UCC directed TV stations to reschedule gossip shows from prime time to between 10 p.m. and 5 a.m. Singer Kalifah Aganaga rejoiced, claiming that the rooms for insults had been closed down.
However, in an unexpected turn of events, the Bad Character Records singer reversed his position and now condemns the new guidelines.
Aganaga emphasizes that before UCC issued such a directive, they should have convened a meeting of broadcasters, presenters, and musicians to come up with a common goal rather than pushing the shows to late night.
He suggests that they would have met and agreed on terms, limits, and conditions. As well as set standards for the shows to strictly adhere to.
He claims that extending the shows to 10 p.m. will result in them losing their sponsorship deals. This will force the executives to abandon the shows, rendering them useless and unprofitable due to a lack of viewership.
The singer adds that the shows had an impact on them as artists. Because they would always keep their fans updated on their lives, struggles, and successes.
With shows now running until late at night, fans may miss out on information about local artists, which is a disservice to them.
He concludes by requesting that UCC reconsider their decision. Advising that the shows continue to air during prime time but with stricter guidelines.