Ugandan socialite and entrepreneur Zari Hassan offers valuable guidance to local musicians aspiring for international acclaim. Zari Hassan stresses the necessity for Ugandan artists to explore and integrate elements from diverse musical genres prevalent in South Africa and Nigeria.
Kidandali, a distinctive musical style rooted in Ugandan culture, incorporates indigenous sounds and rhythms. Despite its popularity within Uganda, Kidandali faces significant limitations in achieving global recognition, a point underscored by critics and now reaffirmed by Zari Hassan.
Zari, drawing from her own experience in the music industry, emphasizes the need for Ugandan artists to diversify their musical repertoire. Zari Hassan highlights the importance of studying the techniques and innovations present in South African, Jamaican, and Nigerian music scenes.
In a widely circulated online video, Zari articulates her perspective, urging Ugandan musicians to broaden their horizons. “Ugandans need to delve deeper into the music scenes of South Africa, Nigeria, and Jamaica,” she asserts. “By incorporating elements from these vibrant musical cultures, Ugandan artists can enhance the global appeal of their music.”
Zari’s advice resonates with the need for innovation and adaptation in an increasingly interconnected music industry. She advocates for a strategic approach, encouraging artists to infuse their music with fresh influences while retaining elements of their cultural identity.
“Sticking solely to the Kidandali style limits our potential for international success,” Zari remarks. “To break through the confines of the Ugandan music scene, artists must explore new avenues and embrace experimentation.”
