Azawi, born Priscilla Zawedde, has capped off an extraordinary year with the dazzling release of the visuals for her track “Outside” from the acclaimed album “Sankofa.” The artist, hailed for her debut masterpiece “African Music,” has once again left fans in awe, surpassing even their highest expectations.
Azawi’s sophomore album, “Sankofa,” elevated her to new heights, with a grand launch concert at Serena Hotel that echoed her stellar rise in the East African music scene. The success propelled her to immediate recognition, and she wasted no time, jetting off to Kigali for a nomination at the prestigious Trace Awards as Africa’s Best Newcomer.
As the curtains draw on 2023, Azawi gifts her fans the vibrant and energetic “Outside” music video. Produced by Groovy World, the Afro-pop anthem comes to life under the creative direction of Aaronaire. The video paints a vivid picture of a colorful African utopia, where Azawi’s unique style takes center stage as she revels with millennials and Gen Zs on a rooftop. Dancing, drinking, and engaging in conversations, they embody the free-spirited essence of the song’s title, “Outside.”
Aaronaire’s artistic collaboration with Azawi is unmistakable, evident in daring fashion choices, captivating dance routines, and impeccable color coordination that pushes the boundaries of creativity. The duo creates an immersive experience that resonates with the soul of the Afro-pop genre.
Despite a year filled with accolades, continental nominations, and a stellar album, Azawi remains relentless in her pursuit of musical excellence. With each release, she solidifies her standing as the most talented and prolific young artist in East Africa, leaving an indelible mark on the vibrant music landscape. As we bid farewell to 2023, Azawi’s journey continues, promising more musical treasures and a legacy that will endure in the hearts of music lovers across the continent.
