In the world of music, the pace is relentless, and artists are constantly under the spotlight. It’s a challenging industry where staying relevant is the name of the game. Former Golden Band vocalist, Carol Nantongo, has recently stepped forward to shed some light on a trend that has been raising eyebrows – artists releasing new music almost every month.
The Oliwa singer passionately argues that artists are compelled to follow this rhythm, not merely out of creative fervor but because it’s a survival strategy. In her words, “You see, it’s all about staying in the game, about staying on the radar. We have to release new music frequently to remind people we exist.”
One might wonder why the pressure to stay relevant is so intense. Carol Nantongo delves into this, explaining that the music industry is like a marathon with no finish line. Promoters, the gatekeepers to lucrative gigs, are constantly on the lookout for the next big thing. If an artist doesn’t have a trending song or a new project, they risk being sidelined, a reality that can plunge them into the depths of despair.
The sad truth is that, in the absence of effective copyright laws, artists are often denied their rightful earnings from their work. This leaves them with little choice but to churn out music at a breakneck pace just to secure bookings and maintain their presence in the promoters’ consciousness.
